https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/?utm_source=rss&utm_medium=rss&utm_campaign=everything-is-marketing-everyone-must-be-agile Marketing Technology Management Wed, 20 Feb 2013 13:10:47 +0000 hourly 1 https://wordpress.org/?v=6.2.2 https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-5447 Wed, 20 Feb 2013 13:10:47 +0000 https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-5447 […] Brinker, CTO at ion interactive, explains how everything is marketing and how everything is agile. Brinker says the old marketing methods of planning, creating, distributing and measuring are not […]

]]> https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-134 Wed, 05 Sep 2012 12:40:02 +0000 https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-134 I hardly leave a comment, but this article is definitely worth is. Thanks, great piece of value added to the WWW 🙂

]]> https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-133 Fri, 17 Aug 2012 22:23:52 +0000 https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-133 Great article. My company helps organizations transform to Agile so I too have infused concepts of Agile into my marketing strategy. I appreciate you bridging the two finally in a way that makes sense. Traditional marketing is dead!
We found that in our environment the type of predictability to plan with certainty was low so we were forced to go Agile as we were in a very reactive mode all the time. We found Scrum-ban to be a great way to prioritize our workflow. We use the framework of Scrum but use a Kanban board to prioritize our tasks.
It’s brought an extreme amount of transparency to our organization and allows us to celebrate our wins together.

]]> https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-132 Tue, 10 Jul 2012 22:39:37 +0000 https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-132 This is an awesome post. Thanks for sharing and especially the Essay. Slides+Essay= Powerful information for the ones not attending. I wish I was there while you presented this.

]]> https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-131 Tue, 26 Jun 2012 02:33:22 +0000 https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-131 Excellent post. Wish I could have seen the presentation. Couldn’t agree more with the sentiments and the predictions. Seeing the transformation of marketing occurring every day–often with lots of resistance.

]]> https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-130 Thu, 21 Jun 2012 10:35:12 +0000 https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-130 Thanks, Eric!

]]> https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-129 Thu, 21 Jun 2012 06:29:12 +0000 https://chiefmartec.com/2012/06/everything-is-marketing-everyone-must-be-agile/#comment-129 Wow. Wish I had the opportunity to hear you share this in person, awesome awesome perspective here Scott. Thanks for sharing this!

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