Comments on: Not all integrations are created equal: 4 layers of app integrations with SaaS platforms https://chiefmartec.com/2019/04/4-layers-of-app-integrations-with-saas-platforms/?utm_source=rss&utm_medium=rss&utm_campaign=4-layers-of-app-integrations-with-saas-platforms Marketing Technology Management Sat, 11 May 2019 22:25:31 +0000 hourly 1 https://wordpress.org/?v=6.2.2 By: Mehmet Ortaç https://chiefmartec.com/2019/04/4-layers-of-app-integrations-with-saas-platforms/#comment-503293 Sat, 11 May 2019 22:25:31 +0000 https://chiefmartec.com/?p=3388#comment-503293 Integration is the most important thing if you use many tools. It is a beautiful article. Thank you so much for that.

]]> By: Scott Brinker https://chiefmartec.com/2019/04/4-layers-of-app-integrations-with-saas-platforms/#comment-503191 Sun, 28 Apr 2019 15:01:26 +0000 https://chiefmartec.com/?p=3388#comment-503191 In reply to Shawn Goodin.

Thanks, Shawn. I remain a big fan of your Marchitecture diagram! 🙂

]]> By: Shawn Goodin https://chiefmartec.com/2019/04/4-layers-of-app-integrations-with-saas-platforms/#comment-503190 Sat, 27 Apr 2019 21:28:53 +0000 https://chiefmartec.com/?p=3388#comment-503190 Scott – love this! I think a couple of places this gets more complex is in the adjectives and adverbs. For example some data may be nouns, which I would describe as demographic or product data, but often the more meaningful data is behavioral analytics that puts action to the nouns, it gives you context which triggers next best action. You nailed the problem space with integrations and hit the key ways to address. I think this maps very closely to the marchitecture diagram I created 5 years or so ago that maps foundational apps in the center, secondary apps one layer out that are integrated through middleware and api gateways and experimental applications that map through UX and governance, I also like how you made it more of a spectrum across all four as you approach any given integration project. Well done my friend.

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