Comments on: Marketing Technology Landscape Supergraphic (2014)

By: Scott Brinker

Scott Brinker — Thu, 05 Nov 2020 14:30:23 +0000

Sure! Go to https://martech5000.com to make your recommendations. Thanks!

By: Cristian Guasch

Cristian Guasch — Thu, 05 Nov 2020 14:07:40 +0000

Hi Scott, great job with this supergraphic, would it be possible to update the information for 2020 and the future. I particularly like your category of emerging marketing apps. Thanks

By: Jim

Jim — Wed, 11 Sep 2019 10:18:32 +0000

Great graphic. Thank you for bringing clarity to an ever-changing and highly complex landscape.

By: Akhilesh

Akhilesh — Fri, 01 Feb 2019 09:25:36 +0000

Hi Scott, I am confused what to buy IBM Unica and Marketo. I checked on the internet and it seems that marketo seems to have more market share than IBM Unica. My friends are suggesting IBM Unica is good for B2C business and Marketo is good for B2B. My business is B2C. Would like to know which one would serve me best and if none then what alternatives do I have ?

By: Prashant Patwa

Prashant Patwa — Sun, 23 Dec 2018 13:44:32 +0000

One of the links is broken (marketing technology LUMAscape). I really admire your work, though!

By: Alex Mostowfi

Alex Mostowfi — Tue, 21 Mar 2017 15:44:38 +0000

and there was me thinking the big data vendor landscape was ridiculously over populated. Complexity may be exacerbated by marketing depts often dealing direct with vendors (so reuse / common core capability selection skipped) . There are a lot of point solution vendors out there (like the ERP industry was 20 years ago). While some of them are incredibly innovative it leads to lots of bespoke integration to make it hang together as a flow. Add to this the recent flood of new channels (closely followed by yet more solutions and startups) it just gets bigger. One of the many drivers behind Oracle building the Oracle Marketing Cloud

By: Vadim

Vadim — Wed, 20 Jul 2016 13:31:14 +0000

thx for the post, but I think you forget about Proofquick.
http://proofquick.com/

It`s quite old, but cool service for online proofing.

By: mrmattsmith

mrmattsmith — Thu, 14 May 2015 14:13:39 +0000

How is Qualtrics not on this?!?

By: Ross Clurman

Ross Clurman — Sat, 07 Mar 2015 20:36:58 +0000

In reply to Scott Brinker.

Agreed! I love this graphic (hat-tip, Scott), but it would be much more useful if I could extract the list of companies/products/services to build a map of how my company uses them.

My 2¢… I didn’t see Yelp, Foursquare, Citysearch, MerchantCircle, and Tripadvisor in the Communities/Reviews section.

Did I miss them, or were they just overlooked?

Either way, thank you for the insane amount of effort this graphic took to produce.

You may consider checking out the Conversation Prism for your next go-round. It’s not nearly as comprehensive as your graphic, but is definitely a useful resource: https://conversationprism.com/

Cheers.

By: Matt

Matt — Tue, 13 Jan 2015 13:36:54 +0000

Hi Scott, would be great to include Kckdynamic in the email marketing section. http://www.kickdynamic.com

Thanks
Matt