Breaking through the noise getting harder? Here’s one marketing channel that’s getting more effective
To regular readers, it’s no surprise that I’m bullish on ecosystems. I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. It’s also what I focus on at HubSpot, with the company’s ecosystem of technology partners. (So, yes, I’m biased. But that doesn’t mean I’m wrong.) In my post earlier this month, I explained why platform ecosystems are powerful as an engine of innovation. Today, I’d like to …