One of our keynote speakers at last week’s MarTech conference in Boston was Matt LeMay, author of the excellent book Agile for Everybody and partner at Sudden Compass.
After my opening keynote (reenacted here), Matt presented a fantastic, 20-minute talk: Agile Is Marketing. And because Matt arranged for a videographer to capture his presentation — far better than my day-after reenactment strategy — it can now be shared widely over the Interwebs.
Matt’s given me permission to share it here, and it’s well worth taking 20 minutes to watch to understand how to put marketing in agile, not just agile in marketing:
